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Internal links of a Web site, it is very important as inbound links from other this is one of the most important aspect often people forget.Because the internal links with the right anchor text gives relevant to your business, and other important value links. internal users perspective is that they navigate the page to find more information about the anchor text you linked.
The process of building the internal links is called a link sculpture which help search engine search bots are the most relevant pages of your Web site.
Here are some do and do not create internal links
Did
1. including the most relevant key phrases while adding internal links
2. target long tail keywords for your business in the anchor text
3. deep linking to pages that try to create a link hidden pages deeper within the site.
4. add no follow link they are less important in your site such as the privacy policy, contact us page and the terms and conditions.
You do
1. using the anchor text that are not relevant
2. internal link instead of stripping all the Home link to any pages.
3. over the use of the links page to use more than 3 contextual links one Web page.
4. use text bold links take all
5. open the links in a new window that annoy users
6. using the same color of the text for hyperlinks, which is also not a good usability for the user.
Also just added links only for the purpose of many internal links doesn't help you need to measure or analysis in an effort to do with your internal link structure by the analytical check of your site.
To implement these strategies and internal link building to increase the ranking of search engines.
Please leave your experience with the internal link structure baaarot.
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